Indian Banking Sector
نویسندگان
چکیده
When developing a new marketing strategy, the customer is king, and protagonist. Customers are at heart of any successful strategy. Banking field has unique relationship between bank. However, due to various reasons such as lack education, technical skills, financial goals risk failure, some banks use traditional methods while others adopt CRM. With this in mind researchers undertook modest attempt develop idea that’s CRM could be customized continuously improve banking services across industry. Understanding management an ongoing concern for service providers, especially banks. The bank ability manage existing relationships.
 Indian sector historically gone through five stages: pre- independence, post-independence, pre-nationalization, nationalization post- liberalization. At all these stages, was not always considered banker's cup tea, except last stage. paper recognizes with same caveat that strategies private India abroad far superior those public Only effective realistic gain trust can survive future.
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ژورنال
عنوان ژورنال: Veethika: an international interdisciplinary research journal
سال: 2023
ISSN: ['2454-342X']
DOI: https://doi.org/10.48001/veethika.2023.09.02.001